Services- B2B/G

Brand Strategy

Built for B2B Tech. Designed for Momentum.

MDF/BDF:

High-Value, Low-Cost B2B Tech Marketing

The Now Protocol helps tech vendors and integrators accelerate visibility, activate partner funding, and generate new revenue—without the heavy cost, complexity, or resource drain of traditional marketing.

We’ve built a proven, streamlined and targeted model: using vendor-funded marketing to establish immediate value and unlock long-term opportunity (for you, and your vendor partners).

We engage tech vendors at the MDF/BDF project level, delivering fast, effective marketing outcomes that:

• build rapport, and trust

• demonstrate and highlight capability

• open the door to deeper commercial work.

Why This Works

• No heavy prospecting required — MDF/BDF programs provide immediate project flow

• Vendors gain quick wins that elevate their visibility and competitive posture

• We build trust early, then evolve the relationship into ongoing advisory, strategy, and content work.

Aligned Market Opportunity

Once we’ve delivered MDF-specific output, we help you expand beyond it—leveraging your growing status and momentum of early wins to unlock additional client opportunities and marketing revenue streams.

Designed to easily activate multiple Markets

Our model meets vendors where they are; and scales with them.

• Secondary Market: Tech vendors who engage TNP directly for specialised marketing support.

• Broader Market: Non-aligned tech companies reached via traditional outreach channels.

By using existing MDF/BDF funding streams, we help our clients:

• rapidly build traction

• reduce acquisition effort

• create a stepping-stone into long-term commercial relationships.

It’s Simple, Low-Touch, and High impact.

Built for B2B Tech. Designed to create momentum.

Why MDF/BDF from TNP Works

• Immediate project flow

• Zero prospect conversion cost

• Fast relationship building

• Gateway to long-term commercial relationships and value

ABM-in-a-Box (Account-Based Marketing):

·Modular, low-cost, and high-impact marketing strategy targeting your ideal prospects

·Designed to identify, engage and convert high-likelihood prospects

·Requires minimal client input and output, so you can concentrate on delivery.

Specially designed for B2B/G Tech companies

Find the accounts under pressure. Engage them with content that resonates.

• 6–8 Week Account-Based-Marketing (ABM) campaign that identifies and engages organisations with challenges and needs that your services and products can address, and improve

• Convert that pressure into qualified commercial opportunities.

On-Call CMO:

Results-driven, premium Marketing Services, at a reasonable price

• 3 levels to choose from

• Set-fee Structure

• Laser focus on what’s important: Strategy, Delivery, ROMI.

On-Call CMO isn’t just a strategist or campaign manager. We provide executive leadership and integration across:

• Marketing

• Sales, Product and Services

• Customer Functions.

This creates a cohesive commercial system based on outcomes, efficiency, and measurable returns:

• Strategic leadership

• Go-to-Market planning

• Positioning and messaging

• Demand generation oversight

• ABM programs

• Vendor and agency management

• Marketing technology and AI enablement

• Performance reporting and ROMI measurement

• Alignment between marketing, sales, product, and customer success.

On-Call CMO benefits:

• Executive marketing leadership, without the FTE overhead

• Integration of marketing, sales, product, and customer success

• Consistent marketing output and governance

• Measurable ROMI and commercial accountability

• AI-enabled efficiency and cost control

• Access to sophisticated B2B growth programs (ABM, MDF, and BDF)

• A repeatable growth system that compounds value over time.

Why we focus on B2B/G Tech:

• Tech Companies focus is (understandably) on implementation/integration

• A ‘working In the business’ not, ‘on the business’ mindset

• Managing marketing internally without key skills or real-time insights needed to hit critical targets

• Lack of internal resources, experience and relationships to build robust MDF/BDF partnerships.

On-Call CMO Creates replicable outcomes (design this as a diagram)

Identify

(Objective:) Define growth opportunities

(Outcome:) Better targeting and prioritisation

Apply

()Execute strategies and campaigns

()Increased engagement and pipeline

Monetise

()Convert activity into revenue

()Sustainable growth and improved ROMI

Optimise

()Reinvest insights and learning

()Compounding performance

Pricing

Practical, AI-enabled, growth leadership that owns outcomes and business integration; not some marketing consultant offering advice.

We provide:

• AI-enabled efficiency

• measurable ROMI

• ABM + partner marketing (MDF/BDF),

• business integration

• Executive-level leadership and guidance

Build:

$6,500 per month

Establish controls. Create clarity. Get marketing moving.

The problem this tier solves:
The business has marketing activity, but lacks senior direction, consistency, prioritisation and visibility on what’s actually working.

$6,500 per month

• Strategic advisory

• Monthly planning

• KPI dashboard

• Executive mentoring

Grow

$10,000–$12,000 per month

Build demand. Connect marketing to sales. Measure true commercial impact.

The problem this tier solves:

On-Call CMO shifts the emphasis from marketing oversight to marketing ownership.

• 1–2 days/week

• Full GTM ownership

• Demand generation oversight

• ABM programs

• ROMI reporting

• Sales and marketing alignment

Scale

$15,000–$18,000 per month

Integrate the business. Optimise your revenue engine. Scale intelligently.

The problem this tier solves:

On-Call CMO becomes an executive-level commercial function, not just a senior marketing resource.

• 2–3 days/week

• Executive leadership

• Team management

• AI and MarTech optimisation

• Partner ecosystem (MDF/BDF)

• Revenue operations and board reporting

*project work and strategic workshops charged separately.