Ecoture

THE BRIEF

The Brand Elements: Working closely with the brand’s founders we developed a Brand positioning that reflects the Ecoture passion and ethos. Along visual identity reflecting the authentic nature of the brand positioning; with the appeal and impact required in this highly competitive industry.


The Design Mnemonic: To introduce and create a lasting, memorable impression of the brand, we created a design Mnemonic (pronounced, ‘nem-onic’) to represent natural order and beauty; with craftsmanship and care. The verbal identity was refined to create an accessible brand language while reinforcing a sense of community across key market segments.



Digital Presence: For every web and social media touchpoint we developed designs specific for each interaction, and appropriate for the interaction-type.

Sales and Fulfillment Collateral: To support a seamless and consistent audience experience, we created designs and templates for all communications.
