The Brand Elements: Working closely with the brand’s founders we developed a Brand Structure that aligns the brand story to the passion and ethos at its core. An integrated visual identity was developed to reflect the authenticity and steadfast nature of the brand positioning; with the clarity and relevance required in this highly competitive space.
The Design Mnemonic: To introduce and create a lasting, memorable impression of the brand, we created a design Mnemonic (pronounced, ‘nem-onic’) to represent natural order and beauty; with craftsmanship and care. The verbal identity was refined to create an accessible brand language while reinforcing a sense of community across key market segments.
Digital Presence: For every web and social media touchpoint we developed designs specific for each interaction, and appropriate for the interaction-type.
Sales and Fulfillment Collateral: To support a seamless and consistent audience experience, we created designs and templates for all communications.