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Education Sector Marketing & Communications Agency | The Now Protocol®

Change Communications designed for the Education Sector 

The education sector is a complex and multi-stakeholder space. To deliver meaningful change a strategic, comprehensive and measured approach is required. That creates engagement, acceptance and outcomes.

We have deep education experience and a proven, integrated methodology. We use this to equip leaders with the insights, tools and support to communicate what’s important; consistently and effectively.

Welcome to The Now Protocol.

TAFE Persona Poster
LHH University of the Future Double Page Spread

Change Management Communication Strategy

The forces at play in the Education sector are substantial and volatile. We build communications strategies that reflect the nature of, and need for change, to deliver on the imperative leaders are driven by.

Central to this is developing a Stakeholder Communication Matrix, because each audience will require messaging based on their stature, role and concerns. Then you have a playbook for every interaction, and avoid the folly of a ‘one-conversation-fits-all’ strategy. If you want your change initiative to succeed, stakeholder engagement and support must be managed on an audience-by-audience basis. 

CSBA Journey Map Animation
LHH University of the Future Booklet Cover

Stakeholder Engagement In Tertiary Education

In the multi-stakeholder world of Tertiary Education, we manage expectations and communicate critical information with a strategic, cohesive and (most importantly) nuanced approach. Because tough conversations, when positioned clearly and with respect, build understanding, acceptance and agreement.

Now Protocol gives leaders the tools, insights and support they need to communicate the critical aspects of change. And because stakeholders can be driven by different imperatives, our methodology defines and positions what change means specific to each stakeholder group being impacted.

TAFE Educator and Student Persona Posters
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Higher Education Marketing & Communication Consultants

We consult to leaders and support key stakeholders in the sector by providing a positioning around, language for, and path through, change.

Our consulting methodology creates consistent frameworks that structure messaging for challenging, high emotion dynamics. In this way we can facilitate the important activities managed by the HR and Communications offices.

And we transfer knowledge to those responsible for delivering the change narrative and updates, so they can play a meaningful role and best manage challenging or stressful situations.

Fostering adaptability and flexibility in the face of change is also important, because the change process structure will invariably (and often) shift and require updating. Our mantra: When managing change, be prepared for it to change too.

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The Now Protocol. Tangible solutions that deliver meaningful change.

The education sector faces substantial, and consequential change. So to deliver the right outcome, stakeholders (with specific needs and strong views) must be engaged with care and insight.

To deliver a successful outcome, a clear, you need an actionable strategy that engages and informs impacted stakeholders. If they are equipped to process and accept change, they’re more likely to play a role in delivering it.

A single source, multi-stakeholder engagement and communication approach.

Our approach matches the people-dynamic and individual concerns you’ll need to manage. This approach takes advantage of the way people engage with content and ideas outside of the workplace. It brings the same level of clarity, choice and audience-of-one immediacy to the internal communication space.

The benefits are clear:

  • Collateral and communications support interaction, engagement and dissemination
  • ‘Plain English’ articulation of the impact and implications of change
  • Shared understanding of the key aspects/impact of change
  • Respect for the status, expectations and mindset of academia: From the Vice-Chancellor to frontline staff
  • Respectful, clear engagement with key stakeholders
  • Practical tools and support for leaders tasked with ‘hard conversations’.